Do it for the
categories
Learn more about each category.
It's the Creative for me
Did you just break the internet?
It's the Creative for me focuses on the big creative idea, and celebrates the brands and agencies that dared to push the boundaries of creativity with campaigns that were built TikTok-first, and showcased impactful results.
Community Core
Creators. Comments. Clap clap clap.
Community Core celebrates the best use of creators and / or community management. Shows how creators or brands can use their unique voices, content styles and community engagement seamlessly within your campaign idea.
Full Funnel Flex
Pipeline? More like hype-line.
Celebrates the best use of TikTok's ad solutions to achieve full funnel results, i.e. Driving measurable above-average results across every stage of the funnel in a synchronized fashion.
Big Branding Energy
Serving Looks, and Brand Recall
Big Branding Energy celebrates the best use of TikTok's ad solutions to achieve standout upper funnel results using creative storytelling and TopView Priming.
Goal Digger
Secure the bag, secure the KPIs.
Goal Digger celebrates the best use of TikTok's ad solutions to achieve lower funnel results, e.g. ROAS, conversions, quality leads, etc.
Bougie on a Budget
Minimum Bank, Maximum Bang.
Bougie on a Budget is the category for campaigns with the most creative use of modest production budgets and resources to create maximum impact.
Sound On Please!
Turn up the sound-first content.
Sound On Please celebrates campaigns that use sound as an entry-point to the creative idea.
The People's Choice
The thumbs have spoken.
The ceremony will feature a live-voting opportunity for everyone present to tell us which campaign you think deserves to take home some metal.
The G.O.A.T
The Greatest of All Time. That's All.
THE GOAT is awarded to the best overall campaign: the campaign that pushed the boundaries of creativity with ads that felt truly native to the platform, smashed its media objectives and proved campaign effectiveness. You understood the assignment.
