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Goal Digger
Goal Digger celebrates the best use of TikTok's ad solutions to achieve lower funnel results, e.g. ROAS, conversions, quality leads, etc.
Win this category by:
- Demonstrating a TikTok-first lower funnel media strategy
- Showing an effective way of combining multiple TikTok ad solutions and audience tactics to achieve the results
- Demonstrating above-average campaign returns e.g. CLS uplift, ROAS, Online-Offline conversions, and Sales
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