Goal Digger celebrates TikTok-first creative ideas that turn attention into action - sales, sign-ups, leads, store visits - by using native storytelling, clear asks, and a frictionless path to purchase.

Win this category by:

• Being TikTok-native: Show a creative mechanic that drives action (creator demos, before/after, social proof etc.)
  
• Making the ask crystal-clear: Punchy hooks, on-screen CTAs, captions, and formats built for the FYP.
• Reducing friction: Smooth journey from video to action (smart landing flow, in-app steps, simple forms).
• Proving impact: Conversions/leads/sales with efficiency (CPA, ROAS) and quality signals (repeat buyers, AOV, lead quality).