Big Branding Energy celebrates brands that have built a sustained, TikTok-first presence-not just a moment. Think clear brand POV, native formats, repeatable series, creator collabs, and a smart mix of organic + paid that drives recall, affinity, and fame over time.

Win this category by:

• Owning a POV: Show a distinctive TikTok-first brand voice and editorial stance (series, formats, TikTok-native storytelling).
• Being consistent: Demonstrate cadence over time (not a one-week spike)—with creative evolution informed by insights.
• Blending levers: Orchestrate creators, community engagement, and a mix of organic + paid to amplify reach and memory.
• Proving brand impact: Deliver above-benchmark brand lift (recall, awareness, consideration), profile growth quality (saves, shares, watch time per follower), and community signals (comments quality, repeat viewers).