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It's the Creative for me
It's the Creative for me focuses on the big creative idea, and celebrates the brands and agencies that dared to push the boundaries of creativity with campaigns that were built TikTok-first, and showcased impactful results.
Win this category by:
- Having a big creative idea that is the central reason why this campaign is engaging and powerful
- Going native and entertaining with content that feels authentic in the For You feed
- Engaging the TikTok community through the power of sound; tapping into trending tracks, leaning on our library of pre-cleared commercial songs, or creating your own bespoke sound to create a TikTok-native sonic identity
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