Do it for the
categories
Learn more about each category.
It's the Creative for me
Did you just break the internet?
Focuses on the idea and its strategy, and celebrates the brands and agencies that dared to push the boundaries of creativity with campaigns that were built TikTok-first, and showcased impactful results.
The Trendsetter
Who's the follower now?
Reimagine advertising through TikTok, showcasing your innovation and ability to captivate audiences and drive bold effective ideas through the unique utilization of ad products with a measurable impact on the platform.
Sound On Please!
Turn up the sound-first content.
Celebrates campaigns that use sound as an entry-point to their creative idea. There are so many different types of sound, different uses of sound, and likewise different creative approaches to sound on TikTok!
Community Core
Creators. Comments. Clap clap clap.
Celebrates the best use of creators and the community. Shows how creators can use their unique voices and content styles seamlessly within your campaign idea.
Bougie on a Budget
Minimum bank. Maximum bang.
Engage the community and show us your creative use of modest production budgets and resources through both paid and organic content with community management to create maximum impact.
The People’s Choice
The thumbs have spoken.
The ceremony will feature a live-voting opportunity for everyone present to tell us which campaign you think deserves to take home some metal.
The G.O.A.T.
The Greatest of All Time. That’s all.
THE GOAT is awarded to the best overall campaign: the campaign that pushed the boundaries of creativity with ads that felt truly native to the platform, smashed its media objectives and proved campaign effectiveness.
You understood the assignment.
